STUDIO LOOK AT THAT
Work Testimonials Journal Contact
WorkTestimonialsJournalContact
STUDIO LOOK AT THAT
 
Punchy acts as a gateway to the human mind
Punchy acts as a gateway to the human mind

I imagine many of us have been staring out our windows from isolation, watching the world go by. Psychologists say that windows are gateways to the human mind, a place where we can listen to deeper and quieter thoughts. But how does this relate to packaging design? Can brands emulate this feeling? ⁣

Read More
Packaging JournalFinlay BrazierApril 12, 2020Packaging, review, design, Cider, beverage
Smartass challenges the shitty parts of the TP industry
Smartass challenges the shitty parts of the TP industry

Holy crap, frenzied panic buy, empty shelves, no pasta, canned food or soap but the real talking point seems to be the lack TP, bog roll, toilet tissue or whatever you call it. The shelves have been completely 'wiped' out. ⁣
⁣

Read More
Packaging JournalFinlay BrazierApril 12, 2020Packaging, review, design, Cider, beverage
Wake up and take notice of the Elenita packaging design
Wake up and take notice of the Elenita packaging design

Good morning folks, rise and shine, there's not a cloud in the sky today and it's sweltering out there. Well not quite yet in London but the mercury is set to rise this week, with the BBC predicting temperatures will nudge 16 degrees. We say goodbye to winter and hello to sunshine and chilled beverages. ⁣
⁣

Read More
Packaging JournalFinlay BrazierApril 12, 2020Packaging, review, design, Cider, beverage
Has a dangerous design precedent been set for craft beer?
Has a dangerous design precedent been set for craft beer?

Last Friday the weekend arrived early as I found myself at Brew Ldn just after midday. The goal was to *cough* network, the outcome was intoxication. I was like a kid in a candy store, umm... alcohol and kids, maybe not an appropriate reference. Anyway, the craft beer scene is exciting both visually and on the taste buds. ⁣
⁣

Read More
Packaging JournalFinlay BrazierApril 11, 2020Packaging, review, design, Cider, beverage
Fellow supports an unexpected new customer base
Fellow supports an unexpected new customer base

In 2013, with the help of RoAndCo studio, Fellow Barber diversified their offering with a grooming line of retail products. These products reflected the traditional barbershop masculine boys club culture. Utilitarian, industrial, typographic packaging design that referenced vintage oil and paint cans.

Read More
Packaging JournalFinlay BrazierApril 11, 2020Packaging, review, design, Cider, beverage
Malt'n Marvel is a Greek beer worth marvelling at
Malt'n Marvel is a Greek beer worth marvelling at

Donkey Brewery on the island Santorini in Greece have the market cornered, but there's a new kid on the island. Malt ‘n Marvel have launched their first two products: a pale ale and Santo larger, aimed at the local market and the overcrowded tourist population.

Read More
Packaging JournalFinlay BrazierApril 11, 2020Packaging, review, design, Cider, beverage
Celler Masroig's scratch-off labels evoke the delight of unwrapping
Celler Masroig's scratch-off labels evoke the delight of unwrapping

Atipus reprinted the previous decade of Vi Novell labels with a scratchable layer, which hid the original design. Consumers don’t know which label they've picked until it’s revealed, a concept that reflects the delight of unwrapping.

Read More
Packaging JournalFinlay BrazierApril 11, 2020Packaging, review, design, Cider, beverage
Putting arms and legs on an object or product is low hanging fruit
Putting arms and legs on an object or product is low hanging fruit

The Mighty Green packaging also includes an anthropomorphic character called Hempy. Anthropomorphic means giving inanimate objects human characteristics. Hempy is a nine-point cannabis leaf with arms, legs and a feel-good friendly smile.

Read More
Packaging JournalFinlay BrazierApril 11, 2020Packaging, review, design, Cider, beverage
How house wine wine wine packaging design is levelling up
How house wine wine wine packaging design is levelling up

Vinvinvin (Wine Wine Wine), a wine bar in Montreal is good good good. ⁣A name that is reflective of the three people involved in the wine process, the people who make it, the people who serve it and those who neck it (admire the complex flavours).⁣

Read More
Packaging JournalFinlay BrazierApril 11, 2020Packaging, review, design, Cider, beverage
From humble beginnings to incredible packaging design
From humble beginnings to incredible packaging design

Originally it was nicely wrapped up in cellophane, but they always had grander plans for their packaging design. Ish studied illustration at art school and Matt was always a keen connoisseur of art and design, so they designed all of the Ocelot packaging themselves.

Read More
Packaging JournalFinlay BrazierApril 11, 2020Packaging, review, design, Cider, beverage
Cuna de Piedra's packaging design draws on the integrity of stone
Cuna de Piedra's packaging design draws on the integrity of stone

Cuna de Piedra is a company that's concerned about the inequality and injustice at the heart of the chocolate industry. Cuna de Piedra is driven to create a supply chain that's fair for Mexican farmers, with no shady middleman. ⁣⁣

Read More
Packaging JournalFinlay BrazierApril 11, 2020Packaging, review, design, Cider, beverage
Ice cream you scream we all scream for great packaging design.
Ice cream you scream we all scream for great packaging design.

Ice cream you scream we all scream for great packaging design. Snask a design agency from Stockholm, Sweden has your "eat healthy" New Year's resolution covered, with their internally developed ice cream brand Wauw Ice Cream.

Read More
Packaging JournalFinlay BrazierApril 9, 2020Packaging, review, design, Cider, beverage
Eggcellent packaging design for the festive season
Eggcellent packaging design for the festive season

I'm experiencing my first winter Christmas this year. Instead of beaches, BBQs, and jandals, it's been winter markets, ice skating and egg nog. I used this as the inspiration to find an eggcellent piece packaging design to write about. (Sorry I had to).

Read More
Packaging JournalFinlay BrazierApril 9, 2020Packaging, review, design, Cider, beverage
Oliver's Cider is a damn fine cider
Oliver's Cider is a damn fine cider

So what makes a cider fine? You're probably thinking, all ciders are made from apples, that's pretty natural. Back in the '70s that was the case, but in more recent years cider has been produced on a mass scale with artificial ingredients.⁣

Read More
Packaging JournalFinlay BrazierApril 9, 2020Packaging, review, design, Cider, beverage
Yema shows that a diverse product range needs a flexible solution
Yema shows that a diverse product range needs a flexible solution

Anagrama Studio designed the packaging for Yema. It's a food, baby, hygiene and homewares company from Mexico. They make everything from shampoo to spaghetti. With such a diverse range of products, materials, sizes and containers this project would have been a gigantic undertaking.

Read More
Packaging JournalFinlay BrazierMarch 22, 2020review, design, coconut milk
Coconut milk packaging that says shake shake shake
Coconut milk packaging that says shake shake shake

Naturally, it begins to separate and is best enjoyed after a good shake. The jumbled letters are used to educate and remind the consumer to shake before drinking. LBD decided to celebrate the unique characteristics of coconut milk by using a clear bottle rather than hiding the separation.

Read More
Packaging JournalFinlay BrazierMarch 22, 2020review, design, coconut milk
Customers want transparency so O/O Brewing delivered
Customers want transparency so O/O Brewing delivered

O/O Brewing was started by two friends Olof & Olle, hence the name O/O. They have a series of beers designed by Lundgren Lindqvist called 50/50, once again referencing their partnership but also the ingredients. Each beer in the 50/50 series is made from a half and half mix of two different types of hops.

Read More
Packaging JournalFinlay BrazierMarch 22, 2020Packaging, review, design, alcohol, Craft Beer, Beer
A strong use of negative space by Alpha Box Dice
A strong use of negative space by Alpha Box Dice

The Alphabet of Wine is an idea from South Australian winery Alpha Box Dice. They're creating a bottle of wine for each letter of the alphabet from A to Z. Twenty-six letters, twenty-six unique winemaking projects that experiment with the diverse varieties grown in McLaren Vale.

Read More
Packaging JournalFinlay BrazierMarch 22, 2020Packaging, review, design, alcohol, Wine, Studio Look At That
Older
Walthamstow,
London, E17,
United Kingdom
+44 736 778 3750 info@lookatthat.studio
Hours
Mon 8:30am - 5pm
Tue 8:30am - 5pm
Wed 8:30am - 5pm
Thu 8:30am - 5pm
Fri 8:30am - 5pm
Explore
Work Journal Contact
Social
Instagram Behance Pinterest